Tourism Industry Report 

The project aim is to identify the factors, which fuel competitiveness within the Hotel sector. Participants of the study were varied widely in terms of type & size of clientele, price points, services provided, marketing efforts and business models, despite these differences, the data was normalised to allow for comparison.

The key findings were presented to participants and interested parties of the sector on July 19, 2005 during a breakfast meeting. The benchmark presentation discuss the following areas:

• Operational Performance establishes the link between bottom-line performance and specific activities that drives customer services and productivity.
• Customer Services focus on methods and techniques use to measure customer satisfaction as well as best practices for attaining services excellence and complaint resolution placing emphasis on standards for customer experience and monitoring excellence.
• Personnel Development focuses on practices used to charter employees' career path and objectives beneficial to employees and management by looking at hiring practices, training programs, moral building etc.
• Marketing analyse strategies used in the domestic market to increase market share and occupancy rates.

Click here for the full presentation. 

Contact us for more details on how you can purchase the Industry Report which is available for US $5,000.00.